Geoff Alday

Principal-Level Product Designer specializing in AI-Native Platforms & Design–Code Integration

Summary

Strategic design leader with 25+ years of experience shaping digital products at the intersection of design, code, and emerging tech. I’ve helped teams navigate major industry shifts—from early eCommerce and B2B tools to AI-native healthcare systems—always focused on clarity, speed, and measurable outcomes. Today, I lead design efforts that compress decision cycles, elevate behavioral impact, and help millions take life-saving action.

Recent Experience

Lirio

Director of Product Design
Dec 2019 – Present
AI-Native Healthcare Platform, 4M+ Vaccinations Enabled

  • Led design strategy for a B2B2C AI healthcare platform focused on behavioral engagement and clinical outcomes.
  • Designed and launched the company’s first user-facing applications, replacing manual processes with scalable interfaces.
  • Created code-based prototypes using AI-native workflows to rapidly explore and iterate with stakeholders.
  • Partnered with behavioral scientists to translate complex insights into seamless omnichannel experiences.
  • Collaborated with engineering to implement a scalable design system across all product surfaces.

First Horizon

Director of Product Design
May 2019 – Dec 2019
Fintech-Healthcare Incubator

  • Designed a B2C SaaS platform to help caregivers manage medical finances and coordinate care.
  • Led user research, MVP definition, and rapid prototyping cycles to shape product-market fit.
  • Implemented front-end UI patterns directly in code to streamline development and handoff.

Watershed

Principal Product Designer
Dec 2013 – Apr 2019
Learning Analytics Platform, Company Exit

  • Designed and evolved a B2B analytics platform from prototype to post-acquisition maturity.
  • Created custom data visualizations that set the product apart from traditional BI tools.
  • Built immersive voice and VR prototypes to explore new product directions.
  • Shaped product strategy and roadmap through close collaboration with leadership.

Emma

Product Design Lead
Jun 2009 – Dec 2013
Email Marketing SaaS

  • Led UX and mobile design for Emma’s platform, including the industry’s first drag-and-drop email editor.
  • Built and mentored a distributed UX team and launched the first mobile apps.
  • Co-led internal innovation lab to prototype future product concepts.

Ticketmaster

User Interface Designer
Aug 2007 – Jun 2009
B2C Fan Engagement

  • Designed fan engagement tools and a new eCommerce experience, increasing revenue by 52% YoY.
  • Implemented COPPA-compliant sign-up flows and built tools that supported artist-facing content management.

Earlier Roles

Informa
2005–2007
Designed and launched ComplianceIQ, a compliance management tool for financial services.

VF Imagewear
2003–2005
Designed a B2B eCommerce platform driving $120M in annual revenue.

Kraft Technology Group
1999–2003
Built a custom CMS platform and launched bespoke websites for B2B clients.

Magnetic Dreams Studio
1998–1999
Produced 2D/3D animation for commercial and sports clients.

Skills

Product & UX Design
User Research, Interaction Design, Wireframes & Prototypes, Design Systems, Figma, Visual/UI Design

AI-Native & Technical
Design with Code, Rapid Prototyping, HTML/CSS/JS, AI-Enhanced Workflows, Unity, C#

Leadership & Strategy
Product Strategy, Cross-Functional Collaboration, Team Mentorship, Design Facilitation, Innovation Labs

Creative & Communication
Storytelling, Concept Development, Motion/Animation, Visual Communication

Education

Middle Tennessee State University
B.S. Mass Communications (Computer Animation)
Minors: Art & English