Geoff Alday

Principal-Level Product Designer specializing in AI-Native Platforms & Design–Code Integration

Summary

Strategic design leader with 26 years experience shaping digital products at the intersection of design, code, and emerging tech. I’ve helped teams navigate major industry shifts—from early eCommerce and B2B tools to AI-native healthcare systems—always focused on clarity, speed, and measurable outcomes. Today, I lead design efforts that compress decision cycles, elevate behavioral impact, and help millions take life-saving action.

Recent Experience

Lirio

Director of Product Design
Dec 2019 – Present
AI-Native Healthcare Platform, 4M+ Life-Saving Screenings & Vaccinations Enabled

  • Led design strategy for a B2B2C AI healthcare platform focused on behavioral engagement and clinical outcomes.
  • Designed and launched the company’s first user-facing applications, replacing manual processes with scalable interfaces.
  • Created code-based prototypes using AI-native workflows to rapidly explore and iterate with stakeholders.
  • Partnered with behavioral scientists to translate complex insights into seamless omnichannel experiences.
  • Collaborated with engineering to implement a scalable design system across all product surfaces.

First Horizon

Director of Product Design
May 2019 – Dec 2019
Fintech + Healthcare Platform, Intrapraneurial Startup

  • Designed a B2C SaaS platform to help caregivers manage medical finances and coordinate care.
  • Led user research, MVP definition, and rapid prototyping cycles to shape product-market fit.
  • Implemented front-end UI patterns directly in code to streamline development and handoff.

Watershed

Principal Product Designer
Dec 2013 – Apr 2019
Learning Analytics Platform, Company Exit

  • Designed and evolved a B2B analytics platform from prototype to post-acquisition maturity.
  • Created custom data visualizations that set the product apart from traditional BI tools.
  • Built immersive voice and VR prototypes to explore new product directions.
  • Shaped product strategy and roadmap through close collaboration with leadership.

Emma

Product Design Lead
Jun 2009 – Dec 2013
Email Marketing SaaS

  • Led UX and mobile design for Emma’s platform, including the industry’s first drag-and-drop email editor.
  • Built and mentored a distributed UX team and launched the first mobile apps.
  • Co-led internal innovation lab to prototype future product concepts.

Ticketmaster

User Interface Designer
Aug 2007 – Jun 2009
B2C Fan Engagement

  • Designed fan engagement tools and a new eCommerce experience, increasing revenue by 52% YoY.
  • Implemented COPPA-compliant sign-up flows and built tools that supported artist-facing content management.

Earlier Roles

Informa
2005–2007
Designed and launched ComplianceIQ, a compliance management tool for financial services.

VF Imagewear
2003–2005
Designed a B2B eCommerce platform driving $120M in annual revenue.

Kraft Technology Group
1999–2003
Built a custom CMS platform and launched bespoke websites for B2B clients.

Magnetic Dreams Studio
1998–1999
Produced 2D/3D animation for commercial and sports clients.

Skills

Product & UX Design
User Research, Interaction Design, Wireframes & Prototypes, Design Systems, Figma, Visual/UI Design

AI-Native & Technical
Design with Code, Rapid Prototyping, HTML/CSS/JS, AI-Enhanced Workflows, Unity, Unreal Engine, C#

Leadership & Strategy
Product Strategy, Cross-Functional Collaboration, Team Mentorship, Design Facilitation, Innovation Labs

Creative & Communication
Storytelling, Concept Development, Motion/Animation, Visual Communication

Education

Middle Tennessee State University
B.S. Mass Communications (Computer Animation)
Minors: Art & English