Geoff Alday

Product Design LeaderPrototyperBuilder

I help teams create new products and evolve platforms in complex environments where the answer is rarely clear upfront.

I've worked as the founding or sole designer at multiple companies and inside larger design and product organizations.

I partner with leadership to shape strategy, launch products used by millions, scale the business, and reach successful acquisitions.

Lirio logo

In progress

Reshaping how we build software at Lirio in an AI-native environment

A discovery tool that reduces requirement sprints to afternoons. A platform evolution that opens our agentic capabilities to external agents via A2A and MCP. An end-to-end agentic development process from research through deployment. Each with the premise: AI isn't a feature, it's a shift in how work gets done.

Details
Role
Director of Product Design
Company
Lirio
Timeframe
2025–Present
Tech
AI, MCP, A2A, Multi-Agent
Rooster logo

Shipped an AI-curated morning paper app in 8 days, solo.

Rooster is an AI-curated morning paper that uses a multi-step LLM pipeline to assemble news, weather, and content in a warm Southern voice. I designed and built the whole thing, shipping a functional prototype in eight days and the MVP two weeks later — roughly 75 hours across early mornings, nights, and weekends.

Try Rooster
Details
Role
Designer & Developer
Company
Side Project
Timeframe
2026
Tech
React, LLM Pipelines, Postgres
Lirio logo

Cut content approval time 75% and unlocked revenue blocked by a spreadsheet.

Lirio's behavioral science content lived in one 50-column spreadsheet that blocked every client launch and delayed revenue by months. I designed a custom CMS — four months, zero to production — that gave teams one source of truth, cut approval time 75%, and turned a bottleneck into a pipeline.

Walkthrough of Lirio CMS MVP.

Details
Role
Director of Product Design
Company
Lirio
Timeframe
2020
Tech
Angular, AI/ML, BeSci
Watershed logo
A Watershed learning analytics dashboard with five reports: a training assessment bar chart, CSAT growth comparison, a learner activity stream, a CSAT correlation scatter plot, and a top-performers ranking.

Took a learning analytics platform from PoC through acquisition.

Watershed defined a new category of learning analytics built on the xAPI standard. I was the principal designer and product owner from day one, shaping 15 report types, the dashboard system, and the data tooling that powered enterprise pilots with Google, AT&T, and Visa and carried the platform to acquisition.

Webinar of Watershed's UI refresh.

Details
Role
Principal Designer & PO
Company
Watershed
Timeframe
2013–2019
Tech
Angular, D3, xAPI
Emma logo
Guestbook running on an iPad Mini held in front of an Emma desktop screen, showing a 'SIGN ME UP!' email signup form.

Led Emma's iPad app end to end — from native prototype to App Store launch

At Emma, I was lead product designer and product owner on Guestbook, an iPad app that let businesses sign people up for email lists in person. I prototyped the whole app in native code so I could test on real iPads before hiring a developer, which saved budget and landed us with a product customers used on day one.

Walkthrough of Guestbook, Emma's iPad app for in-person email signups.

Details
Role
Product Design Lead & PO
Company
Emma
Timeframe
2013
Tech
Objective-C, iOS, Custom API
Emma logo
Emma's drag-and-drop email editor, showing a mailing in progress with layout, body, content, and sidebar design options.

Designed and launched the first drag-and-drop email editor.

Creating marketing emails used to mean writing HTML or wrestling with rigid templates. I led design on the first drag-and-drop email editor, which became a category standard and shaped how people build email. Every major email platform since has adopted the pattern, and most still use it today.

Walkthrough of early prototype of Emma's drag-and-drop email editor.

Details
Role
Product Design Lead & PO
Company
Emma
Timeframe
2011
Tech
jQuery, Django, Python