My name is GeoffPrincipal Product Designer, Product Builder, & Design TechnologistI help teams figure out what ideas to build, make them real enough to learn from, and shape them into products that can ship, scale, and create meaningful value.
Built a multi-channel healthcare message preview tool for complex communication workflows
Product Builder, Designer, & Developer
Lirio needed a better way to preview behaviorally tuned healthcare messages across channels, languages, brands, and recipient contexts. I designed and built an interactive tool that helps teams understand how messages render while accounting for constraints like character limits, truncation, localization, and brand variation.
Shipped a personalized morning paper from idea to MVP in two weeks
Founder, Product Designer, & Developer
Rooster is a solo-built morning paper app that turns news, weather, and personalized context into a daily digest with a distinct editorial voice. I designed and built the prototype in eight days, then shipped an MVP two weeks later.
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Turned client ambiguity into a working product direction
Product Builder, Designer, & Developer
Lirio needed to align with a client on a new communication preferences center. Instead of starting with a static requirements document, I used client documentation, LLM-assisted analysis, product judgment, and a working prototype to identify gaps, explore personas, model the experience, and give stakeholders something concrete to react to.
Reduced content approval time by 75%
Product Designer
Lirio’s behavioral science content process depended on a fragile 50-column spreadsheet that slowed launches, delayed revenue, and made approval difficult to manage. I designed a custom CMS that gave behavioral science, product, and operations teams a shared source of truth for content creation, review, and approval.
Helped take a learning analytics platform from proof of concept through acquisition
Principal Product Designer & Product Owner
Watershed helped define the emerging category of learning analytics around the xAPI standard. I joined as principal designer and later moved into product ownership, shaping reporting, dashboards, and analysis workflows for enterprise pilots with companies including Google, AT&T, and Visa.
Took an iPad signup product from idea to App Store launch
Product Designer, Product Owner, & Prototyper
At Emma, I led product and design for Guestbook, an iPad app that helped businesses grow email lists in person. I prototyped the app in native code to test the experience on real devices, reduce implementation risk, and give the team a clearer path from concept to launch.
Designed the first drag‑and‑drop editor for email marketing
Product Designer & Product Owner
Before drag-and-drop email builders became common, creating marketing emails often meant writing HTML or wrestling with rigid templates. I led design for Emma’s visual email editor, helping establish a more flexible interaction model for building campaigns.